On the Phenomenology of Simulative Existence
Abstract
Author shows that in Russia capitalist globalization generated the world of simulacra and, in particular, simulative consumption. As the result human being is determined by brands. Simulacra are the result of the development of the relations of alienation, generated by the determination of social life by the private interest. Culture, which always was the alternative to the world of alienation, has become the sphere of creation of the products of alienation. Оne can fnd аlternatives to such world in new social practices, where individual can become the creator of the history and culture.
Keywords
отчуждение,
разотчуждение,
частный интерес,
превратные формы,
симулякры,
симулятивное потребление,
противоречия,
диалектика,
субъект,
аlienation,
desalination,
private interest,
irrational forms,
simulacra,
simulative consumption,
contradictions,
dialectic,
subject
About the Author
Lyudmila Bulavka
Russian Institute for Cultural Research
Russian Federation
References
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3. Туган-Барановский М.И. Интеллигенция и социализм // Вехи: Pro et contra. Антология. - СПб., 1998. - С. 753.
4. Бодрийяр Ж. Общество потребления. - М., 2006.
5. Кляйн И. NO LOGO. Люди против брэндов. - М., 2003.
For citations:
Bulavka L.
On the Phenomenology of Simulative Existence. Russian Journal of Philosophical Sciences. 2012;(10):56-71.
(In Russ.)