Personality in the “Grips” of Information Technology

Abstract

This article analyzes a problem of transformation Personality in a Modern Mosaic Culture. It is based on the work of Abraham A. Moles “Sociodinamic of Culture”. The author shows specific origins of culture of the 20^th Century as different of universal culture of 17^th-18^th centuries. 20^th Century Culture is primarily formed by the Media, so this is specified by its Mosaic Nature. The article describes the trend towards mass fragmentation of identity against the background of the development of virtual technologies, contributing to the displacement of liberty arbitrary, substitution of critical thinking flow of impressions. Superficiality and noncritical relations are characteristics of perception of the World average Man and intellectual Elite. This kind of Personality began to take shape in the 19^th century, as evidenced by the analysis of the intellectual’s soul in the work of Kierkegaard “Either/Or”. There are many interests in arbitrary game where internal connection cannot exist. The article shows how the specified type of Personality is integrated in the Cultural Space, where Culture is a Merchandise, and discusses some problems of Humanitarian Expertise.