Place Branding as an Instrument for Symbolic and Social Construction of Space
Abstract
The article is devoted to one of the aspects of the modern symbolic politics - to the social design of space by means of its mythologizing. The author proves that according to the theoretical basis of the social myth brand and branding embody a new technology of myth design. In addition, place branding represents a type of symbolic design of space, which provides integration and preservation of collective historic memory through the creation of close ties between the past, the present and the future.
About the Author
Michael Komin
National Research University - 'Higher School of Economics', Saint Petersburg
Russian Federation
Russian Federation
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Review
For citations:
Komin M. Place Branding as an Instrument for Symbolic and Social Construction of Space. Russian Journal of Philosophical Sciences. 2016;(1):56-62. (In Russ.)
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