Fear of Progress as a Method of Representation of Mythological Consciousness of an Average Man

Abstract

The article is devoted to the critical reflection of sustainable mythological ideas of an average man on the nature of a technological progress and innovation. The author describes the paradoxical situation of the imaginary “fight” of technology (media) against technological advances of Modernity. The article shows the mechanism of manipulation of the mass consciousness in the developing of psychological “War” against different means of scientific and technological innovation. All mythological rhetoric, used by the mass media, didn’t examine a really contradiction between the scientific and technical development and mental origins, between a spiritual and moral characteristics of perception of these innovations by the broad masses in conditions of transition to electronic culture. This rhetoric produces various stereotypes, myths and phobias. The article describes some techniques of mass media, such as usage of fear of new technological developments, E-culture, despite the fact that these achievements have become a part of our everyday life, integral part of this. Particular attention is paid to the problem of “Homo Digital”.